Tag: strategy

B2B Product Launches: 3 FAQs

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

8 steps and 3 tips for getting the most from annual planning

Getting ready for a new year is a behemoth task for many marketers — and sometimes one that gets pushed until after the ball drops on New Year’s Eve. If planning for 2018 is still on your to-do list as January approaches — or if you just want to have another look at what you’ve already laid out — here 8 steps and 3 tips to inspire fresh thinking and help you prepare for a successful year to come.

What clients want from their agencies | Stats tell the story

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

Consulting the Content Marketing Crystal Ball

Whether you’re connecting with your audience through a simple blog or taking advantage of the very latest social media channels, these five content marketing trends for 2017 are worth remembering as you think through what’s best for your long-term strategy.

Mind the Gap: Navigating Between Strategy and Creativity

I recently attended a workshop where we discussed Marty Neumeier’s book, The Brand Gap. Some of you may be familiar with the book, but it’s a quick two-hour read illuminating the fact that, at most companies, strategy and creativity are separated by a wide divide.

Plan the Work, Work the Plan: Setting Up for a Successful New Year

As unbelievable as it seems that we’re ready to ring in the New Year, it’s something we’ve been preparing for at VantagePoint over the past several weeks as we’ve put the finishing touches on 2016 marketing communications plans for our clients.

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