Tag: strategy

Plan the Work, Work the Plan: Setting Up for a Successful New Year

As unbelievable as it seems that we’re ready to ring in the New Year, it’s something we’ve been preparing for at VantagePoint over the past several weeks as we’ve put the finishing touches on 2016 marketing communications plans for our clients.

Eight Questions to Ask When Developing Your Content Marketing Strategy

Content marketing is more than just drafting a whitepaper or posting occasionally on a blog. Instead, there should be a cohesive strategy around how content can support and strengthen your marketing communications efforts.

Let your customers choose

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched […]

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