Tag: survey

Using Net Promoter Scores to grow business

Before joining VantagePoint, one figure stuck in my head – 84. That was the most recent Net Promoter Score (NPS) posted by VantagePoint.

Mistakes to Avoid When Crafting Surveys

From client-satisfaction to customer-perceived effectiveness, most B2B and B2C marketers understand the profound insight surveys can provide into various aspects of their marketing efforts. However, in order to ensure you’re getting quality responses, make sure you steer clear of these easily avoided pitfalls that can compromise your survey results. Leading questions Don’t phrase survey questions […]

5 easy steps to wasting your money on a lead gen campaign

Two months ago I was invited by a large technology company to complete a short survey for the chance to win a high-capacity and somewhat expensive flash drive. So I answered the survey, realizing that I would probably be hearing from this company incessantly now that I’d confirmed who I was, where I worked, and […]

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