Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.

While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.

Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.

Launching a new product can be a daunting task. But managing the multiple opinions, differing goals and varying expectations can be made easier by mapping out how to address or appeal to myriad audiences.

Last week marked the 29th Anniversary of the NASA Challenger Space Shuttle tragedy that brought a devastating end to the space craft’s tenth mission. Millions of Americans watched as the aircraft exploded into flames tragically ending the lives of the entire flight crew. As a result, NASA temporarily suspended shuttle missions for more than two years. So what was the cause of this failed mission and how does it relate to B2B marketing?

Raise your hand if you’re already sick of New Year’s resolutions. It’s only mid-January and I am already overwhelmed with the flood of messages yanking me in every direction (mostly towards the gym or the salad bar). And let’s be honest — who really thought I was going to be successful in my vow to maintain a cleaner house?