As technology continues to advance, brands must remain on high alert to meet their target audiences where they are. Here’s what you need to know about the future of marketing technology.

Technology will play a key role in helping leading brands tackle their biggest obstacles to growth while staying relevant to their customers. This trend is particularly relevant to the foodservice industry and may determine which brands move forward or fall behind.

Emerging technological trends in marketing, including marketing automation, artificial intelligence and machine-learning, are becoming more heavily utilized in B2B marketing environments and more critical for marketers to tap in to.

After spending three very full days immersed in the foodservice industry at the IFMA COEX 2016 conference, I was again reminded that the only constant in this industry is change. Technology is rapidly descending on this industry like I have never seen it before.