Tag: testimonial

4 Lessons in Influencer Marketing from the Past

Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.

Is the testimonial dead?

When we’re brainstorming ideas for an ad, one of the old “standbys” is to use some sort of testimonial. Now, for those of us creatives who regard ourselves as “original thinkers” (whether we really are or not is highly debatable, but that’s a topic for another blog), the idea of a testimonial usually sends shivers […]

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