A quick, game-time review of every ad in the 2020 Super Bowl Our writer’s favs? Google and Amazon Alexa.

There’s the game. And then there’s the commercials. And, as a card-carrying ad guy, I’m obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.

Although we don’t have any clients advertising in the Super Bowl (and probably never will), several of our clients have customers that do. Read our take on the commercials, as they aired.