Tag: trade publications

Five steps to trade advertising success

Regardless of client, industry or target audience, these five tips ensure trade advertising efforts will achieve the desired impact.

Striking Ads and Stopping Power

Duds. It doesn’t take more than a swipe of a page in a trade pub to spot them. Not duds like the clothing you wear, but duds like the 4th of July fireworks that don’t ever go off. You know, the ads that seamlessly camouflage themselves with everything else. Shiny stainless steel products, smiling operators […]

Giving thanks to the media

For me, this time of year is busy with organizing editorial calendars and planning opportunities for 2010. It is also the time when I like to reach out to various publications to thank them for their support over the past year for VantagePoint and our clients.

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