A few colleagues and I recently returned from NRA Show 2013, a leading trade show produced by the National Restaurant Association for foodservice professionals. With five clients at the show, we were busy connecting with their teams and customers, but we also carved out time to scope out their competition while walking the floor. Aside […]

Trade shows can be a great way to generate sales leads or an opportunity to check out your competition, but are you maximizing the investment you’re making? When planning for your next trade show, don’t forget to engage the media. Trade shows are heavily attended by the media so that they can stay on top […]