If there’s one thing we can count on as the year draws to a close, it’s the inevitable wave of “Trends to Watch” in 2019. In the world of foodservice, it’s not hard to find countless predictions about next year’s hottest menu trends. At the root of all this speculation is language.

Supermarket and convenience store foodservice are some one of the fastest growing segments in the away-from-home food industry, signaling a bright future for food and beverage and equipment sales. But taking advantage of the growth means gaining a firm understanding the evolving needs of this exploding market. 

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

For years, beverage companies reaped the benefits of skyrocketing sales in the soft drink segment. And what had worked historically for these companies was continuing to work. Until now.