Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

If you’re trying to better your social media skills, there’s no reason to run out and buy a “Social Media for Dummies”-style book or pay to attend evening classes. Instead, turn to some of life’s most basic lessons, the ones I find myself repeating to my 2-year-old day in and day out.

How do you find quality, relevant content to share on social media? Here are six ways to cut through the clutter and hone in on the valuable content that will keep your readers engaged.

As a marketing agency, we’re most often focused on using social media to help our clients’ marketing efforts — and often rather successfully. But we shouldn’t lose sight of the fact that social media can be very valuable in helping us do our jobs.

Last week, the water in the pool of Republican presidential candidates got a little hot. You’ve undoubtedly heard about Donald Trump divulging Lindsey Graham’s cell phone number to the world, and you probably heard about Graham’s retaliatory response. I don’t know what the political impact was, but from a public relations standpoint, Graham knocked it out of the park by opting for wit and humor instead of anger or sour grapes.

In our techno-happy world that never unplugs, along with the advantage of being able to read Moby Dick without having to haul it around, navigate our way across the country without ever unfolding a single map, and order Christmas gifts for the entire family without ever leaving our living rooms comes the disadvantage that anyone with access to the Internet has—for better or worse— a 24/7 opportunity to fully (and fervently) exercise his or her right to free speech.