Tag: Twitter

You can’t ignore the importance of social media for B2B marketing

No matter how you look at it, that’s a lot of traffic — some of which could be seeing your B2B content if you’re active in social media. As I see it, B2B firms CAN’T ignore social media, just like insurance companies can’t ignore television. Yes, it’s possible that some channels will be more effective […]

What We Can Learn from a Bag of Marbles

Last week, some colleagues and I attended a seminar on social media community development in the B2B space. The event was presented by the Carolinas chapter of the Business Marketing Association (BMA), and the speaker was Ryan Boyles, a social media strategist at IBM. Boyles shared with us the IBM model of social media strategy […]

What chicken bones have to do with social media engagement

Posting company status updates on LinkedIn

4 On-the-Go Tools for Marketers

There’s no denying that we are all faced with doing more with less these days. Between meetings and emails, there isn’t always a lot of time for everything else on the to-do list. Additionally, it is summer, which means many people are traveling or taking time off. For those of us that are constantly on […]

Simple Twitter tip for retweet success

What does it take to be retweeted? According to a recent article in Public Relations Tactics, 70 percent of retweets contain a link. Including a link is one way to increase the likelihood that your message will be retweeted. Another way to increase your visibility is to include specific words, such as nouns and third […]

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