Tag: video marketing

Metrics That Matter: Two Over-hyped Video Marketing Metrics

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

8 reasons you should expect to see even more social media live streaming in 2018

Today’s online media, namely social media, is just beginning to hit its stride with live content. These statistics show that social media is not only worth the investment but also why we’ll be seeing much more of it in the near future.

Why video is the must-have marketing essential

We’re in the day and age when people read less and watch more. Your traditional marketing campaigns probably contain some well-rounded collateral, brochures, print and digital media, it would be a huge miss to exclude videos from your next annual marcomm plan — if they’re not there already.

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