Tag: video

Inspiring creativity | 10 apps to boost your social media content game

Keeping a steady pipeline of good visual content challenging and/or expensive. Here’s a list of the top apps for creating engaging visual content that allows you to find ways to reuse and refresh your limited content to make it more engaging.

Tools of the trade: Equipment options for in-house video production

Marketers know the growing value of video for email, websites, trade show booths and more. But getting good video takes more than pointing your iPhone and pressing “record.” These equipment suggestions can help you shoot good video quickly and inexpensively.

5 ways to use Instagram in your B2B marketing

Instagram is a great platform for seeing beautiful photography around the world or keeping up with your friends from school, but is it a useful platform for B2B? Why, of course! Here are 5 simple ways to use Instagram to promote your B2B company and its products or services:

Why video is the must-have marketing essential

We’re in the day and age when people read less and watch more. Your traditional marketing campaigns probably contain some well-rounded collateral, brochures, print and digital media, it would be a huge miss to exclude videos from your next annual marcomm plan — if they’re not there already.

“And then it will go viral . . .”

We had a great client meeting today about a new product they wanted our help to launch. And during the discussion, the client casually mentioned another company who had produced a video last year that was “supposed to go viral.” But, of course it didn’t; the client, and we, both recognized you can’t just prescribe […]

Viral Success: The Good, The Bad and The Incredibly Ugly

As Seen On TV can’t get much better…or worse. When I was at the gym the other day (just wait, the irony is coming), an infomercial came on a screen in front of me. A woman appeared in a fuzzy pink jumpsuit that was announced to be the “one-piece, lie-around, lounge-around, full-body lazy wear.” With […]

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