We had a great client meeting today about a new product they wanted our help to launch. And during the discussion, the client casually mentioned another company who had produced a video last year that was “supposed to go viral.” But, of course it didn’t; the client, and we, both recognized you can’t just prescribe […]

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched […]