A pleasant flurry of new technology can quickly become an overwhelming avalanche if you’re trying to keep up with every software snowflake that arrives. Developers are required to learn and scrutinize new technologies almost daily — it’s central to the very job — but there are good and bad ways to go about it.
No great deliverable comes from rushing through or avoiding a process or from trying to patch one together on the cheap. Follow these seven steps for ensuring your website development project doesn’t end up at the center of a Venn diagram of poor planning, wishful thinking and boring design.
When you consider all the ways your website works for everyone (and everything) else, it’s also important to consider how your website works for you. Thoughtful, high-impact copy is the key to communicating your core message — and it’s at the heart of every effective website.