Marketers know the growing value of video for email, websites, trade show booths and more. But getting good video takes more than pointing your iPhone and pressing “record.” These equipment suggestions can help you shoot good video quickly and inexpensively.

It happened again. You see, I keep my email images turned “off” (partially to thwart the leeches that send me spam and ensure that they’ll never know I’m a valid email address). But this time, I received a message from a brand I am enthusiastic about. The subject line piqued my interest. And I opened […]

As any good creative does, I’m constantly on the lookout for ideas and inspiration from others in the B2B space. True, there’s plenty of inspiration in the consumer space as well, but sometimes you just want to see what ideas another B2B marketer came up with while facing similar challenges. Here are 5 of my […]