We’re in the day and age when people read less and watch more. Your traditional marketing campaigns probably contain some well-rounded collateral, brochures, print and digital media, it would be a huge miss to exclude videos from your next annual marcomm plan — if they’re not there already.
No matter how you look at it, that’s a lot of traffic — some of which could be seeing your B2B content if you’re active in social media. As I see it, B2B firms CAN’T ignore social media, just like insurance companies can’t ignore television. Yes, it’s possible that some channels will be more effective […]
We had a great client meeting today about a new product they wanted our help to launch. And during the discussion, the client casually mentioned another company who had produced a video last year that was “supposed to go viral.” But, of course it didn’t; the client, and we, both recognized you can’t just prescribe […]
As Seen On TV can’t get much better…or worse. When I was at the gym the other day (just wait, the irony is coming), an infomercial came on a screen in front of me. A woman appeared in a fuzzy pink jumpsuit that was announced to be the “one-piece, lie-around, lounge-around, full-body lazy wear.” With […]
Or, the best laid plans of mice, men and fish can very easily go awry (with due apologies to Robert Burns). Consider this: your marketing and public relations campaign works wonders, and one of the country’s largest aggregators of funny videos sends an email with a link to YOUR COMMERCIAL on YouTube. The video of […]
If you’re like most B2B companies, you launch new or improved products or services every year. After all, that’s one of the easiest ways to increase sales and market share. But time and again, businesses are disappointed with underperforming new products or services. A study by OnTarget and Impact Marketing showed that nearly 80% of […]