Public Relations Manager
Amy comes to VantagePoint after nearly a decade as a reporter and columnist at The Greenville News, while also bringing valuable experience in social media management and customer service to the team. She’s a proud graduate of Presbyterian College (Go Hose!), but she’s “married to a Clemson man,” so her Tigers allegiance is undoubtedly strong.
A native of nearby Travelers Rest, Amy has lived all over the country — from Washington, D.C. to Tennessee, Arizona and even Hawaii — before finally settling back in Greenville. When she’s not at work, her three sons keep her busy with basketball, karate and soccer (and it turns out she’s not the only VP employee who has memorized her library card number, Andrea).
Vice President, CFO
With more than 25 years in the agency world — including stints in media planning and buying, account service, production sourcing and market research — Tricia brings a wealth of knowledge and experience to her current role overseeing finance, human resources and operations. As one of our first employees, Tricia’s loyalty and passion for working with others has not only contributed to the growth of the agency, it’s also helped drive VantagePoint’s status as one of the “Best Places to Work in South Carolina” each year since first being recognized in 2013.
Prior to joining VantagePoint in 1994, Tricia completed her degree in business management and spent time working in-house in a university setting, as well as with agencies like Jackson-Dawson (now Jackson Marketing Group) and Therapon Marketing Group.
In her spare time, Tricia enjoys being with her family, relaxing at the beach and reading. “Preferably all three at the same time,” she says.
Web Developer
With more than a decade in web design and development, Ben brings a wealth of knowledge to the digital side of VantagePoint’s client work. He has worked on several key foodservice web projects and online tools for clients like Everidge, S&D Coffee, Henny Penny, BMW Manufacturing and T&S Brass.
While you’d think a web wizard like Ben would need eagle eyes to keep track of endless lines of code flying by, he actually counts hearing (thus listening) as his strongest sense. (Although, he says “It would be sight if I didn’t stare at a monitor all day.”)
Account Executive
Mary Helen joins the VantagePoint team as an account executive, working with Collin on client accounts including T&S Brass, Henny Penny, AyrKing and Nason. With several years of agency experience in account management, she likes “that each day is different and getting to deliver great work and creative ideas to clients.”
Mary Helen is an Atlanta-to-Greenville transplant and a graduate of Furman University with a degree in communications studies — but when she’s outside the office, you might find her running on the Swamp Rabbit Trail, volunteering with Meals on Wheels, or spending time with friends and family at Lake Lanier.
Director of Business Development
With a passion for helping companies grow through strategic marketing, Jared is perfectly positioned for his role as director of business development. A proud graduate of the University of South Carolina’s J-School, he brings nearly two decades of experience in the marketing world to the VantagePoint team.
Outside of work, you’ll probably find Jared playing golf, supporting his three kids in their sporting activities or attending a Jimmy Buffett concert with his wife (seriously — he’s been to 44 concerts and is a self-proclaimed “Parrothead”). A Pennsylvania native, he cheers on the Gamecocks and every single Philly sports team. “My hometown is the resting place of Jim Thorpe, the world’s greatest athlete, so it’s fitting that I approach business development like athletics: believing preparation, persistence and teamwork are the keys to success.”
Art Director
A lifelong resident of Greenville, Sarah joined VantagePoint as a digital and print designer after graduating from Bob Jones University with a BFA in graphic design. In addition to her deep skill set in traditional print design, she also brings unique experience in the world of email and web design, making her a valuable member of the team from day one.
Away from the office, you’ll probably find Sarah out for a run, playing soccer, doing Pilates or hanging out near the ocean. “In fact, I think the only thing that might make my job here at VP better was if it were located by the beach,” she said. (Satellite office, anybody?)
Senior Account Executive
Dana joins the VantagePoint team with a background in marketing and account management, having previously served as a Creative Account Manager for a full-service direct marketing company. She is a graduate of the University of South Carolina Upstate, where she earned a BS in interdisciplinary studies with a minor in journalism, and was also a member of the softball team for four years.
Born in Bradenton, Florida, Dana grew up just down the road in nearby Simpsonville. Outside the office, she participates in several rec sports leagues in Greenville, including slow-pitch softball, sand volleyball, bowling and flag football. On the weekend, you’ll probably find Dana and her fiancé taking their lab-mix, Junie B., to the lake or various dog-friendly establishments around town.
Senior Art Director
With three decades in the ad business, Donna lends her creative talents to VantagePoint as a Senior Art Director, bringing projects to life on-screen and helping produce award-winning work for clients like Henny Penny, Everidge and T&S Brass. She’s a graduate of the Greenville County Museum School of Art and a proud Upstate native who loves to spend time with her family.
After work, you’ll usually find her working on the next big home improvement project around the house with her husband Mike. “That’s why our television is almost always tuned to HGTV.”
Director of Client Services
Angie’s our resident Ohioan, keeping deadlines and Michigan fans in their places. A graduate of Ohio University’s E.W. Scripps School of Journalism, she’s brought award-winning management to a variety of consumer and B2B clients for more than a decade. Today she leverages her experience to lead the client services team.
Outside the office, Angie enjoys spending time with her husband Mykal, her two daughters, Ellis and Evie, and her dog Mac. She’s also been known to dominate NCAA tournament pools by loyally picking the team that shares the name of her favorite pizza joint back home. Who knew Villanova wasn’t just a basketball powerhouse?
Account Manager
Collin joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.
When he’s not bringing his marketing knowledge to bear on client initiatives, he’s keeping the bar very high for office cuisine. While most of us would have to think for a few minutes when asked to describe our dream sandwich, Collin dives right in: “Let’s start with a croissant…”
Digital and Motion Graphics Designer
Danny brings more than five years of motion graphics experience to the table as VantagePoint’s digital and motion graphics designer. A graduate of Bob Jones University, he’s created film, design and animation as both a freelancer as well as a lead artist for a studio team. He currently lends his talents to VantagePoint’s full range of clients, bringing their brands to life on-screen.
Outside the office, Danny is committed to his own personal art projects, as well as taking a breather every year to backpack and venture out west. He’s also loyal to his Cubs, Bulls, Blackhawks, Packers and Fighting Irish. If there’s any downtime left, he says, he’s learning Italian and Latin. “But it’ll take a lifetime.”
Vice President, Creative and Digital
Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as he heads our creative and digital departments. With more than 25 years of experience in creative direction and 15 years in managing digital projects, Dave has learned what works, what doesn’t and how to learn fast.
With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.
Content Specialist
Autumn hails from Hiawassee, Georgia, and has called Greenville home for more than a decade. As a content specialist, she supports VantagePoint clients like milliCare and Everidge by producing white papers, press releases, case studies and more. In her own words, she finds her English degree to be “a perfect fit for the content side of marketing.”
When Autumn isn’t developing great content for VP’s clients, you might find her volunteering with various organizations around town — especially the Greenville Literacy Association, where she is currently a GED writing tutor. Otherwise, she’s probably curling up in the sun with a good book. “I hate the cold. I live in the South for a reason!”
Chief Executive Officer
Henry brings a passion for business and marketing strategy to his leadership role at VantagePoint, along with years of executive experience from his time as Vice President of Marketing and Product Management at Hillphoenix, where he spent more than 17 years. His work on the client side helped to deepen his understanding of how agencies can add value through relevant, strategy-based solutions.
Previously in his career, Henry received an Executive MBA from the University of North Carolina. His interest and capabilities in the areas of business development, strategy and growth will continue to provide exceptional value to VantagePoint’s clients for years to come.
While Henry’s leadership at VantagePoint takes center stage during the workday, he’s first and foremost a dedicated husband and father. Away from the office, you’ll probably find Henry caddying for his daughter’s golf tournaments, packing gear and traveling for his son’s hockey games, or heading out for a hike with the family.
Production/Media Manager
Born in the Dominican Republic, Jose — a father of three — has been in Greenville since 1977 (when Woolworth was the only place to eat downtown). He studied architecture at Syracuse University and advertising at The School of Visual Art, and he received a bachelor’s degree in fine arts from Bob Jones University. As the production/media manager here at VantagePoint, Jose puts his considerable experience in the advertising, printing and graphics fields to work for our clients — fostering relationships with vendors and ensuring the highest standards of quality.
Outside of the office, Jose’s passion for art drives him to create representational wood reliefs painted with acrylic. One of his pieces was even recently commissioned and permanently installed at the School of Journalism and Mass Communications at the University of South Carolina in Columbia. When he’s not working on his next great creation, you might find Jose running or playing softball, but probably not dancing. “Even though I’m a native Dominican, I don’t have the merengue dance moves.”
Bookkeeper
A native of Michigan, Eileen is a graduate of Central Michigan University and has lived in South Carolina for 20 years. Over the course of her career, she has handled bookkeeping duties for a diverse range of businesses — and in her role at VantagePoint, she oversees accounts payable, accounts receivable and general ledger accounting.
Away from the office, Eileen enjoys exploring Greenville, spending time at the beach and staying busy with her two teenage daughters, Samantha and Maggie, and her husband, Matt.
Director of Media
A Connecticut native and College of Charleston graduate, Pamela brings more than 15 years of media experience to the VantagePoint team. She works closely with both the account side and the creative department — managing strategic media planning and negotiation for VantagePoint’s full roster of clients, and is Google AdWords certified.
Pamela gained her valuable experience during her time in agencies from coast to coast, including a stint at McCann Erickson in Los Angeles, before settling in Greenville. When she’s not hard at work in the office, you’ll probably find her spending time with her husband and daughter, relaxing at the pool.
Associate Creative Director
Steve leads the VantagePoint art team in concepting and design, including corporate identity, websites, collateral, packaging and advertising projects. With in-house experience at GM and Gerber Childrenswear and a degree in graphic design, Steve has produced award-winning work for VantagePoint clients for 20 years — including brands like S&D Coffee, Saia LTL Freight and BMW Manufacturing.
When he’s not designing or overseeing our graphic design intern program, he’s pursuing photography, creating jerseys or memorabilia for the boys’ soccer team he coaches, playing soccer himself or watching soccer with his wife and son.
VantagePoint’s Foodservice Advisory Board is made up of leaders from a variety of segments of the foodservice industry. Our brand is based on three key words: insight, ideas and impact, and this board plays an important role in helping us provide deep insight to our clients that serve both the commercial and non-commercial foodservice market segments.
A better understanding of the market segments is also a great help to our team here at VantagePoint as we help build our clients’ brands and drive demand for their products.
Professional Foodservice Design Consultant
Camacho Associates, Inc. (Atlanta, GA & Charlotte, NC)
As president of Camacho Associates, Inc., James acts as chief designer, overseeing all projects from conception to startup. With more than three decades of industry experience under his belt, he works closely with clients during planning, development and submittals — ensuring projects are completed within scope and budget.
In addition to designing and consulting, James is a guest lecturer and published author, with contributions to numerous prominent industry publications. He is also a board chair for FCSI The Americas, as well as a NAFEM Doctorate of Foodservice Award winner. He has been nationally recognized in the past, receiving the 2006 FCSI Award for Excellence in Design and, in 2010, being given the FES Magazine Top Achievers – Consultant of the Year award. His technical expertise and award-winning skill set are critical additions to VantagePoint’s Foodservice Advisory Board, offering keen insights into today’s ever-changing foodservice industry.
Director of Nutrition & Dining Services
Washington Regional Medical Center
Fayetteville, AR
A graduate of the Culinary Institute of America with a bachelor’s degree in culinary arts and
foodservice management, Keith has more than four decades of industry experience. From
Vermont to Florida to South Carolina and now to Arkansas, he’s shared his passion and vision of
healthcare foodservice — intertwined with hospitality — while maintaining a strong sense of fiscal
responsibility.
He currently serves as Director of Nutrition and Dining Services for Washington Regional in
Fayetteville, Arkansas. He oversees all food procurement, sanitation and preparation for the medical
center, including inpatient, café meal service and catering, as well as medical nutrition therapy,
inpatient and outpatient clinical nutrition assessment and counseling.
Keith is certified by the FDA through Rutgers University as a Foodservice Sanitation Manager and
is also a Certified Dietary Manager, and Certified ServSafe Production Manager. Outside of work, he
enjoys exploring restaurants with his two sons and is active in the health advocacy groups Cooking
for Life and Campaign to End Childhood Hunger. His expertise and enthusiasm add great depth to
the VantagePoint Foodservice Advisory Board.
President
Johnson & Wales University Charlotte (Charlotte, NC)
As campus President, Tarun is responsible for all academic initiatives and campus management at Johnson & Wales University Charlotte (one of the top culinary schools in the country), and participates in university-wide governance and strategic planning. He currently serves as a board member of the North Carolina Hospitality Education Foundation and has served on the board of the Multicultural Food and Hotel Association (MFHA).
Apart from his academic credentials, Tarun has nearly a decade of international hospitality management experience, including being certified by Marriott hotels to operate Courtyard hotels. He has managed food and beverage operations in full-service luxury hotels and resorts in India, as well as mid-service hotels in the United States — and his academic and professional credentials are a tremendous asset to VantagePoint’s Foodservice Advisory Board.
Restaurateur, Owner
Table 301 (Greenville, SC)
As owner of the acclaimed Table 301 group, Carl has brought several award-winning operations to Downtown Greenville, including Soby’s New South Cuisine, The Lazy Goat, Passerelle Bistro and a successful event catering division, among others. His creative and entrepreneurial leadership has attracted top culinary talent to the area, offering guests truly exceptional dining experiences for more than 15 years.
Beyond his work at Table 301, Carl is active in both the local community and the world of food. He currently is a member of the Board of Directors of the National Restaurant Association, where he is also Chairman of the Restaurant Political Action Committee (PAC). Additionally, Carl serves on the Executive Committee of the South Carolina Restaurant and Lodging Association. He has been recognized for many of his professional and service oriented activities over the past decade, including being named by the South Carolina Restaurant Association as the Restaurateur of the Year.
Originally from Durham, New Hampshire, Carl is a graduate of Clemson University and is proud to now call Upstate South Carolina home.
Senior Manager, Supplier Sourcing
Chick-fil-A, Inc. (Atlanta, GA)
A native of South Carolina and an alumnus of Clemson University, Mike has been with Chick-fil-A since 2009. His supplier sourcing team manages roughly $1.7 billion in annual spending — supporting all purchasing functions within Chick-fil-A’s supply chain. Before joining the top-selling, quick-dining chicken restaurant chain in the United States, Mike was Director of Engineering for BKI (a Standex Company) for 17 years, as well as a proud UH-1H instructor pilot in the United States Army.
Residing in Newman, Georgia, he serves as an elder at Four Corners Church and is an enthusiast when it comes to fitness activities, scuba diving and firearm sports.
Mike brings a wealth of industry knowledge, leadership, and experience to VantagePoint’s Foodservice Advisory Board, providing valuable perspectives from his position at one of the country’s leading quick-service restaurant chains.
The truth is we love it here — and we also love to see the looks on our clients’ faces when they discover our award-winning downtown for the first time. It’s a special place to work and live, and we like to think it informs the way we do business. It’s forward thinking with a personal touch.
We’re proud to call Greenville home. Whether it’s our burgeoning food scene or the sense of community that inspires us to give back, it’s an important part of who we are at VantagePoint.